August 18, 2009 Frank Neulichedl Thoughts about Design How Swarovski dismantles its brand August 18, 2009 Frank Neulichedl Thoughts about Design About 15 years ago they opened their "Kristallwelten" (crystal worlds). A sort of museum with works by famous artists inspired by the crystals. I will list now in a few words why this "Kristallwelten" is dismantling the brand of Swarovski:
