Judging an Corporate Identity by the logo

I love identities - I've designed several big ones and love most the "system" aspect of it. A corporate identity is not only a logo, but the combination of typography, logo and graphical elements applied to many different media and form factors. Most of the time you don't even know all the applications of the identity when you start or deploy it. I find it ridiculous to judge an identity by only seeing the logo and maybe one more application - whatever application might be. But it's often done - like in this article on creative review where close to 200 "designers" mock an advertising agency and their work without knowing the background or the briefing for the redesign and by seeing only one tiny little piece of the work.

#CI #Identity #review #britishgas

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Creative Review - New British Gas logo: a sign of the future? The best in visual communication

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New Google Feedburner UI spotted - a quick overview

Feedburner is a service for webmasters and website owners to track their RSS-Feed subscribers and much more. RSS did not make it to the general public as everyone hoped, but still are very important. Google bought the company behind Feedburner a couple of years ago and beyond a small integration into Google Analytics and Google Adsense nothing happened for years. Today I spotted the "Try the new beta" and here are some screenshots of the interface.

The new Dashboard features messages, your top items and top feeds.

The Feed list features a neat little graph of your reach. Note if you have more clicks than views you are using your rss feed on Twitter or Facebook.

The Feed overview is very well structured and gives you the ability to hide values from the chart. At the moment if you select all time in the date selector it shows only the last two month - I hope they will import the old data over from the classic Interface. But it's proof that they build it from scratch since they clearly have a new database as source.

The single Item display does not show much - but I'm sure they will improve this.

The Subscriber overview has just got more colorful, nothing special I can see here.

This on the other side is interesting. It shows you the endpoints (formerly known as "USE") where your items have been shown and clicked. It would be great if you could reach out to the url shorteners and import their data as well to see effective endpoints even for shortened urls.

All in all it loads quite fast and works well. It gives me a better overview and maybe I start to analyze my feed stats again.