Google thinks that Google+ will be the new way to follow updates from websites ... which it isn't since there is no easy way to push your content to a Google+ Page. Anyway - if a user has installed the Google+ Notification Chrome extension he will have the posibility to add the Google+ Page of a linked website directly while visiting. It's sounds complicated but should actually make it easier for users.
I enabled it but couldn't yet see any difference ... but maybe this will solve some of the "subscription issues" that many blogs have since the demise of RSS.