This is not your standard chart based on app numbers per categories. This chart is based on data from 342.000 Apps isntalled on over 100.000 Devices recorded from April-October 2014. This gives a better overview on what on how popular a category is with smartphone users - not just how popular it is with developers. If you go by lists from Appbrain or App Annie you might think that Business, Photography and Social are hot categories ... but they are not or even worse, they have plenty of downloads, but only from a few apps. Trying to push an app in these categories might be very difficult. I did not lump Games into one value here to give the full picture - but all game categories combined is about 50% larger then Tools, the single most popular app category. And here is the list:

TOOLS
PERSONALIZATION
EDUCATION
ENTERTAINMENT
LIFESTYLE
BOOKS AND REFERENCE
TRAVEL AND LOCAL
GAME,PUZZLE
NEWS AND MAGAZINES
MUSIC AND AUDIO
PRODUCTIVITY
GAME,CASUAL
BUSINESS
GAME,ARCADE
FINANCE
APPLICATION,SPORTS
COMMUNICATION
HEALTH AND FITNESS
SOCIAL
TRANSPORTATION
SHOPPING
MEDIA AND VIDEO
PHOTOGRAPHY
MEDICAL
GAME,ACTION
GAME,CARD
GAME,RACING
GAME,SPORTS
APPLICATION,WEATHER
GAME,EDUCATIONAL
GAME,SIMULATION
GAME,FAMILY
GAME,ADVENTURE
GAME,STRATEGY
LIBRARIES AND DEMO
GAME,TRIVIA
GAME,CASINO
GAME,ROLE PLAYING
GAME,BOARD
GAME,WORD
COMICS
GAME,MUSIC

Many App Developers use Google Analytics to measure user interaction on their mobile Apps. That's nice and there will be new features coming for this purpose, but the biggest news is that you can mease "Google Play traffic sources". That is something you cannot do in the Appstore and will give a huge advantage to developers on the Android Platform using this service. To know where your customers/users are coming from will help to market the apps better, especially in the crowded app stores.

Go ahead an read all the new features over at the Google Analytics Blog.

#mobile #googleanalytics #googleplaystore

Embedded Link

Measuring a Mobile World: Introducing Mobile App Analytics - Analytics Blog Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation we're seeing in the industry is driven by mobile apps. There are already more than 60...

Google+: View post on Google+