On my last Trip to Salzburg for a meeting I was watching some television in the hotel. Nothing strange you might think, but I was more than stunned to see a tv-show with the name "Google Trends". No it's not about SEO or SERP, it's not about technology. It's about the top 5 search terms of the day on Google Austria. Puls 4, the tv station airing this show, does some research and tries to figure out why the terms where searched. Yesterday for example one of the most searched terms where about a movie because a new trailer was released. So they showed the trailer. Really interesting.

I wonder if this "trending" made by people really shows something or if it is only another way of the classic boulevard type of information known from tabloids.