Posts Tagged 'Things to know'

Generalist vs. Specialist

Who would you like to be, a Swiss army knife or a forged Japanese kitchen knife? Both have great “skill” sets and have been on the market a long time. In graphic design we have the same problem. Should a graphic designer become a generalist or a specialist? And as an agency who should hire?

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Generalist vs. Specialist

Who would you like to be, a Swiss army knife or a forged Japanese kitchen knife? Both have great “skill” sets and have been on the market a long time. In graphic design we have the same problem. Should a graphic designer become a generalist or a specialist? And as an agency who should hire?

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You shall not overbrand

A small firm can look professional and bigger with a good branding. But too much branding can hurt. Why?

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You shall not overbrand

A small firm can look professional and bigger with a good branding. But too much branding can hurt. Why?

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Use advertising rules to write better emails

I show in this little tip how you can improve your email writing skills with the rules you already know from advertising and maximise your results.

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Use advertising rules to write better emails

I show in this little tip how you can improve your email writing skills with the rules you already know from advertising and maximise your results.

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Minimalistic does not mean simple design

But this does not mean that the design is simple. So what does it mean?

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Minimalistic does not mean simple design

But this does not mean that the design is simple. So what does it mean?

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16 basic graphic design books I recommend

Here is my first book recommendation list of 16 basic theroy and inspirational graphic design books. I own and read them, so they are genuine and approved.

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16 basic graphic design books I recommend

Here is my first book recommendation list of 16 basic theroy and inspirational graphic design books. I own and read them, so they are genuine and approved.

/ 3 Comments

Winner against loser

Most of the time we stand in our own way because we don’t think like winner. You can boil it down to this: Reframe

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Winner against loser

Most of the time we stand in our own way because we don’t think like winner. You can boil it down to this: Reframe

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You are not an Art Director

Find out what is the difference between a graphic designer and an art director and what it takes to become one.

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You are not an Art Director

Find out what is the difference between a graphic designer and an art director and what it takes to become one.

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