Posts Tagged 'problem'

5 pitfalls of logo design and brand standards in the digital age

Logo design and brand standards are still developed like the digital revolution never happened, or worse, it just picks the advantages of the digital process and forgets about the pitfalls. So what should a designer care about in logo design and brand standards for the digital age?

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5 pitfalls of logo design and brand standards in the digital age

Logo design and brand standards are still developed like the digital revolution never happened, or worse, it just picks the advantages of the digital process and forgets about the pitfalls. So what should a designer care about in logo design and brand standards for the digital age?

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You shall not overbrand

A small firm can look professional and bigger with a good branding. But too much branding can hurt. Why?

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You shall not overbrand

A small firm can look professional and bigger with a good branding. But too much branding can hurt. Why?

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How Swarovski dismantles its brand

About 15 years ago they opened their “Kristallwelten” (crystal worlds). A sort of museum with works by famous artists inspired by the crystals. I will list now in a few words why this “Kristallwelten” is dismantling the brand of Swarovski:

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How Swarovski dismantles its brand

About 15 years ago they opened their “Kristallwelten” (crystal worlds). A sort of museum with works by famous artists inspired by the crystals. I will list now in a few words why this “Kristallwelten” is dismantling the brand of Swarovski:

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Winner against loser

Most of the time we stand in our own way because we don’t think like winner. You can boil it down to this: Reframe

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Winner against loser

Most of the time we stand in our own way because we don’t think like winner. You can boil it down to this: Reframe

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The Too Small Font Issue

In the last lessons I talked about the mindset of an art director. It’s different from a graphic designer in many aspects. It is often difficult to explain what is different, so I will try to make an example –

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The Too Small Font Issue

In the last lessons I talked about the mindset of an art director. It’s different from a graphic designer in many aspects. It is often difficult to explain what is different, so I will try to make an example –

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