Posts Tagged 'briefing'

It’s not your property

Having the right distance helps react better to criticism and to understand if a feedback is valuable or not. This saves a lot of time and nerves.

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It’s not your property

Having the right distance helps react better to criticism and to understand if a feedback is valuable or not. This saves a lot of time and nerves.

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Killing good ideas can harm your future

A campaign of DraftFCB shows a interview with a focus group from the stone age. Very funny and makes me think who where wrong – the client or the presenter.

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Killing good ideas can harm your future

A campaign of DraftFCB shows a interview with a focus group from the stone age. Very funny and makes me think who where wrong – the client or the presenter.

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5 Myths about the Creative Brief

You maybe know the saying: “If you don’t know where you are going, the road takes you there.” So you end up somewhere without knowing if its the right place. In the graphic design and advertising business this is the

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5 Myths about the Creative Brief

You maybe know the saying: “If you don’t know where you are going, the road takes you there.” So you end up somewhere without knowing if its the right place. In the graphic design and advertising business this is the

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Ask like a child, evaluate like an adult

The first rule is the following – the client won’t give you all information you need. Why is that?

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Ask like a child, evaluate like an adult

The first rule is the following – the client won’t give you all information you need. Why is that?

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