Posts Tagged 'art director'

5 reasons a designer should graduate college

More and more I hear influential people talking about graduating college as a waste of time. There are even “scholarships” for not attending college. I think this is the wrong direction to go and here are my five reasons why a designer should graduate a college or university.

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5 reasons a designer should graduate college

More and more I hear influential people talking about graduating college as a waste of time. There are even “scholarships” for not attending college. I think this is the wrong direction to go and here are my five reasons why a designer should graduate a college or university.

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The importance of a single inbox

Having a single inbox can be a life safer for small design departments. Scheduling graphic design projects is hard enough, make your life easier with this best practice.

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The importance of a single inbox

Having a single inbox can be a life safer for small design departments. Scheduling graphic design projects is hard enough, make your life easier with this best practice.

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You shall not overbrand

A small firm can look professional and bigger with a good branding. But too much branding can hurt. Why?

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You shall not overbrand

A small firm can look professional and bigger with a good branding. But too much branding can hurt. Why?

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Industrial espionage through crowd sourcing

Sometimes cutting costs and using crowd sourcing will breach your business advantage.

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Industrial espionage through crowd sourcing

Sometimes cutting costs and using crowd sourcing will breach your business advantage.

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Relaunch of my portfolio site – part 1: Own portfolio site vs. online portfolio site

There are beautiful portfolio sites out there in the web and I wanted to redo my portfolio site – but I had a few thoughts

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Relaunch of my portfolio site – part 1: Own portfolio site vs. online portfolio site

There are beautiful portfolio sites out there in the web and I wanted to redo my portfolio site – but I had a few thoughts

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How to broaden a tv audience – why Sci-Fi has become SyFy

In various posts around the web you can find opinions on the new identity of the tv channel SyFy – formerly known as Sci-Fi Channel. While I don’t want to go into the design details I want to express some thoughts why the probably made this change.

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How to broaden a tv audience – why Sci-Fi has become SyFy

In various posts around the web you can find opinions on the new identity of the tv channel SyFy – formerly known as Sci-Fi Channel. While I don’t want to go into the design details I want to express some thoughts why the probably made this change.

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Don’t try harder

Sometimes things just won’t work. You made a nice communication concept, build a campaign and everything the execution was impeccable. But when you and your client look at the results they don’t meet the expectations. Now what should you do? Normally we would think that we would try harder – but you shouldn’t.

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Don’t try harder

Sometimes things just won’t work. You made a nice communication concept, build a campaign and everything the execution was impeccable. But when you and your client look at the results they don’t meet the expectations. Now what should you do? Normally we would think that we would try harder – but you shouldn’t.

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You shall not lie and other moralities

Advertising lies all the time – at least this is what most people think. What do you think about the morale in advertising, where do you trace the line? Your opinions are welcome.

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You shall not lie and other moralities

Advertising lies all the time – at least this is what most people think. What do you think about the morale in advertising, where do you trace the line? Your opinions are welcome.

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Going back to school

I was contacted by Brittany asking me if she (an account manager with a degree) should go back to school to become an art director. Here her mail and my thoughts.

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Going back to school

I was contacted by Brittany asking me if she (an account manager with a degree) should go back to school to become an art director. Here her mail and my thoughts.

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Finding the right jobs for your trainee

I had in the past problems finding the right jobs for the trainees as I was caught up in my daily routine and when they actually showed up at my desk I wondered what would fit. I therefore setup a routine for finding jobs around the year to have them ready. Find out how I did it and the 3 rules for successfully managing a graphic design trainee.

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Finding the right jobs for your trainee

I had in the past problems finding the right jobs for the trainees as I was caught up in my daily routine and when they actually showed up at my desk I wondered what would fit. I therefore setup a routine for finding jobs around the year to have them ready. Find out how I did it and the 3 rules for successfully managing a graphic design trainee.

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Retouching to cut photo shooting costs?

As an art director one of your jobs is to ensure that the quality of the final product lives up to the standard you set. To ensure this quality you have to look at all aspects. We already discussed the copywriting part, now let’s look at the photography.

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Retouching to cut photo shooting costs?

As an art director one of your jobs is to ensure that the quality of the final product lives up to the standard you set. To ensure this quality you have to look at all aspects. We already discussed the copywriting part, now let’s look at the photography.

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What Digital Asset Management is for you?

What are the new capabilities of modern DAMs and how can they help you in your daily work. Here some ideas.

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What Digital Asset Management is for you?

What are the new capabilities of modern DAMs and how can they help you in your daily work. Here some ideas.

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Organizing your files

At the end of the day you and you team have to work with the files every day, not the IT-department, so it’s time to get in charge. Here a few tips.

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Organizing your files

At the end of the day you and you team have to work with the files every day, not the IT-department, so it’s time to get in charge. Here a few tips.

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Does your client deserve you

If you are asking this question, then the answer is “no”. Your ask why? I will tell you.

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Does your client deserve you

If you are asking this question, then the answer is “no”. Your ask why? I will tell you.

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The art director as a coach

Get more time for research and creativity by coaching your team to the next level of graphic design. I show you how to find the right balance between being a coworker and leading the team to success.

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The art director as a coach

Get more time for research and creativity by coaching your team to the next level of graphic design. I show you how to find the right balance between being a coworker and leading the team to success.

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Establishing your role as an art director

Leading a graphic design team is never easy. How do you relate to your team, how should it be organized? Here some real live expiriences.

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Establishing your role as an art director

Leading a graphic design team is never easy. How do you relate to your team, how should it be organized? Here some real live expiriences.

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Your client is not a copywriter

As a graphic designer you don’t care much about the text, it’s not your business – as an art director you must care about it. Here are some tips on how you understand if a text it’s good enough and how you convince your client that is worthwhile having a copywriter do the job.

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Your client is not a copywriter

As a graphic designer you don’t care much about the text, it’s not your business – as an art director you must care about it. Here are some tips on how you understand if a text it’s good enough and how you convince your client that is worthwhile having a copywriter do the job.

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5 Myths about the Creative Brief

You maybe know the saying: “If you don’t know where you are going, the road takes you there.” So you end up somewhere without knowing if its the right place. In the graphic design and advertising business this is the

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5 Myths about the Creative Brief

You maybe know the saying: “If you don’t know where you are going, the road takes you there.” So you end up somewhere without knowing if its the right place. In the graphic design and advertising business this is the

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How to use studies to improve you projects

Where to find studies, how to make project and art director relevant conclusions and how to use them in your creative process. With creative Examples.

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How to use studies to improve you projects

Where to find studies, how to make project and art director relevant conclusions and how to use them in your creative process. With creative Examples.

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