Become a Creative Director

Be more than a graphic designer – learn for free how to become a successfull art director. Surprise your clients or boss with better design and quality. Award winning Frank Neulichedl describes in small bits what it takes to become and be an advertising art director.

Is it to late for a small business to start a blog now?

We designers & developers live somewhat in the future and in the past at the same time. We try out the latest web app and social network, talk about responsive design and mobile first and advise our small business clients

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Is it to late for a small business to start a blog now?

We designers & developers live somewhat in the future and in the past at the same time. We try out the latest web app and social network, talk about responsive design and mobile first and advise our small business clients

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Stop searching your perfect developer / print shop / vendor

How many times have I heard a co-designer expess their desire to find a better [...] (insert external resource who delivers goods by specification of a designer – aka Developer, Printer or Print Shop, Media Buyer, …). Not because the

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Stop searching your perfect developer / print shop / vendor

How many times have I heard a co-designer expess their desire to find a better [...] (insert external resource who delivers goods by specification of a designer – aka Developer, Printer or Print Shop, Media Buyer, …). Not because the

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Does our client know what content is? 6 Steps to better content!

Everybody talks about content and content strategy, but does the client actually understand you when you talk to him about content?

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Does our client know what content is? 6 Steps to better content!

Everybody talks about content and content strategy, but does the client actually understand you when you talk to him about content?

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5 pitfalls of logo design and brand standards in the digital age

Logo design and brand standards are still developed like the digital revolution never happened, or worse, it just picks the advantages of the digital process and forgets about the pitfalls. So what should a designer care about in logo design and brand standards for the digital age?

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5 pitfalls of logo design and brand standards in the digital age

Logo design and brand standards are still developed like the digital revolution never happened, or worse, it just picks the advantages of the digital process and forgets about the pitfalls. So what should a designer care about in logo design and brand standards for the digital age?

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5 reasons a designer should graduate college

More and more I hear influential people talking about graduating college as a waste of time. There are even “scholarships” for not attending college. I think this is the wrong direction to go and here are my five reasons why a designer should graduate a college or university.

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5 reasons a designer should graduate college

More and more I hear influential people talking about graduating college as a waste of time. There are even “scholarships” for not attending college. I think this is the wrong direction to go and here are my five reasons why a designer should graduate a college or university.

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The importance of a single inbox

Having a single inbox can be a life safer for small design departments. Scheduling graphic design projects is hard enough, make your life easier with this best practice.

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The importance of a single inbox

Having a single inbox can be a life safer for small design departments. Scheduling graphic design projects is hard enough, make your life easier with this best practice.

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A guide to Evolution vs Revolution in Website-Redesign

How to decide if you need a complete new design or just some improvement? Here some questions to ask yourself and if you answer the majority with yes you need a complete overhaul.

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A guide to Evolution vs Revolution in Website-Redesign

How to decide if you need a complete new design or just some improvement? Here some questions to ask yourself and if you answer the majority with yes you need a complete overhaul.

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5 techniques to get your creativity started

I’ve got an email from a reader of this blog with a common problem… how to get creativity started: I am into graphic design, working as a finalizer for the last 10 years. I’m working in an Advertising Agency, I

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5 techniques to get your creativity started

I’ve got an email from a reader of this blog with a common problem… how to get creativity started: I am into graphic design, working as a finalizer for the last 10 years. I’m working in an Advertising Agency, I

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Industrial espionage through crowd sourcing

Sometimes cutting costs and using crowd sourcing will breach your business advantage.

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Industrial espionage through crowd sourcing

Sometimes cutting costs and using crowd sourcing will breach your business advantage.

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Relaunch of my portfolio site – part 1: Own portfolio site vs. online portfolio site

There are beautiful portfolio sites out there in the web and I wanted to redo my portfolio site – but I had a few thoughts

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Relaunch of my portfolio site – part 1: Own portfolio site vs. online portfolio site

There are beautiful portfolio sites out there in the web and I wanted to redo my portfolio site – but I had a few thoughts

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Don’t try harder

Sometimes things just won’t work. You made a nice communication concept, build a campaign and everything the execution was impeccable. But when you and your client look at the results they don’t meet the expectations. Now what should you do? Normally we would think that we would try harder – but you shouldn’t.

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Don’t try harder

Sometimes things just won’t work. You made a nice communication concept, build a campaign and everything the execution was impeccable. But when you and your client look at the results they don’t meet the expectations. Now what should you do? Normally we would think that we would try harder – but you shouldn’t.

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Corporate Publishing doesn’t need to be boring

I will start my new series about corporate publishing by demystifying a myth – corporate publishing is boring. I will show you in this lesson how you can make a graphically stunning article about the introduction of a new window hardware product line by telling a story.

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Corporate Publishing doesn’t need to be boring

I will start my new series about corporate publishing by demystifying a myth – corporate publishing is boring. I will show you in this lesson how you can make a graphically stunning article about the introduction of a new window hardware product line by telling a story.

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Finding the right jobs for your trainee

I had in the past problems finding the right jobs for the trainees as I was caught up in my daily routine and when they actually showed up at my desk I wondered what would fit. I therefore setup a routine for finding jobs around the year to have them ready. Find out how I did it and the 3 rules for successfully managing a graphic design trainee.

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Finding the right jobs for your trainee

I had in the past problems finding the right jobs for the trainees as I was caught up in my daily routine and when they actually showed up at my desk I wondered what would fit. I therefore setup a routine for finding jobs around the year to have them ready. Find out how I did it and the 3 rules for successfully managing a graphic design trainee.

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The secret behind appealing magazine covers

You ever wondered why some magazines appeal you more than others? Here a few examples and why they work.

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The secret behind appealing magazine covers

You ever wondered why some magazines appeal you more than others? Here a few examples and why they work.

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Retouching to cut photo shooting costs?

As an art director one of your jobs is to ensure that the quality of the final product lives up to the standard you set. To ensure this quality you have to look at all aspects. We already discussed the copywriting part, now let’s look at the photography.

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Retouching to cut photo shooting costs?

As an art director one of your jobs is to ensure that the quality of the final product lives up to the standard you set. To ensure this quality you have to look at all aspects. We already discussed the copywriting part, now let’s look at the photography.

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What Digital Asset Management is for you?

What are the new capabilities of modern DAMs and how can they help you in your daily work. Here some ideas.

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What Digital Asset Management is for you?

What are the new capabilities of modern DAMs and how can they help you in your daily work. Here some ideas.

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Organizing your files

At the end of the day you and you team have to work with the files every day, not the IT-department, so it’s time to get in charge. Here a few tips.

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Organizing your files

At the end of the day you and you team have to work with the files every day, not the IT-department, so it’s time to get in charge. Here a few tips.

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Where is all the money gone?

The worst thing I’ve seen are designers with plenty of work but no money on their bank account. How can this happen? I will show you a few examples.

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Where is all the money gone?

The worst thing I’ve seen are designers with plenty of work but no money on their bank account. How can this happen? I will show you a few examples.

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Tracking your jobs

In this lesson, where I explain the benefits of tracking, is a free to download spreadsheet included to get you started in minutes.

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Tracking your jobs

In this lesson, where I explain the benefits of tracking, is a free to download spreadsheet included to get you started in minutes.

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It’s not your property

Having the right distance helps react better to criticism and to understand if a feedback is valuable or not. This saves a lot of time and nerves.

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It’s not your property

Having the right distance helps react better to criticism and to understand if a feedback is valuable or not. This saves a lot of time and nerves.

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The art director as a coach

Get more time for research and creativity by coaching your team to the next level of graphic design. I show you how to find the right balance between being a coworker and leading the team to success.

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The art director as a coach

Get more time for research and creativity by coaching your team to the next level of graphic design. I show you how to find the right balance between being a coworker and leading the team to success.

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Establishing your role as an art director

Leading a graphic design team is never easy. How do you relate to your team, how should it be organized? Here some real live expiriences.

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Establishing your role as an art director

Leading a graphic design team is never easy. How do you relate to your team, how should it be organized? Here some real live expiriences.

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5 guerilla alternatives to brain storming

Guerilla fighters are known for having a great impact without huge investments in humans or weaponry. I translated this concept into my guerilla alternatives to brain storming.

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5 guerilla alternatives to brain storming

Guerilla fighters are known for having a great impact without huge investments in humans or weaponry. I translated this concept into my guerilla alternatives to brain storming.

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Creativity on demand

Creativity is nothing magical – is the result of a process and a mindset. How to avoid a creativity-stall and improve your creative output.

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Creativity on demand

Creativity is nothing magical – is the result of a process and a mindset. How to avoid a creativity-stall and improve your creative output.

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5 Myths about brainstorming

Brainstorming is the best known creativity tool, but still is one with the poorest result.So let’s bring down some of the myths in order to use the tool the right way and get better results.

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5 Myths about brainstorming

Brainstorming is the best known creativity tool, but still is one with the poorest result.So let’s bring down some of the myths in order to use the tool the right way and get better results.

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