This website aims to build the visual language for the 99% movement, also known as Occupy Wallstreet.

I find the idea interesting, and the icons are functional and the designs clear. But it also conveys that the 99% is a dull nameless mass – which is in my opinion in conflict with the diversity of opinions and goals of this heterogenous movement.

The website states that they try to unite the movement with an unified graphic language – but at the moment the language is not very unique. I think that the lowest denominator is not the best approach and there might be need for more thought and variety.

#OWS #design #Identity #style

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Building a visual language for the 99%, grassroots style. Infographic + other protest signs, logistical signage, and universal icons to support the Occupy Together movement.

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