Cudos to Apple for changing the naming scheme for the iPad and updating the developer…

Guess what, not only has the iPad dropped the number from it’s name, but it has therefore followed how “normal” people talk about technology. I’m not only favorable for how Apple handles things, but that John Doe comes into the store and wants “the new iPad” sounds true to me. So why not just embrace it.

They talk about making things simple, and with 7 different iPad Versions the easiest way is to not use any specifics in the name. Customers on the other hand will talk about their iPad after the purchase, not about their iPad 3 4g LTE 32Gigs …

But how about developers who have to identify the different versions. Well, Apple has already updated their development website – they call the “new iPad” just high resolution iPad – so alle the iPad HD rumours where not so wrong.

PS: After further inspection not all developer pages are yet updated, but I guess they will follow.

#apple #ipad #development #branding

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