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Brainstorming is the most popular creativity tool – and most people do it completely wrong. Some do it partly wrong and other s get the idea and evolve the tool to fit the culture of the team.

The title of this article is misleading, because it’s about the evolution of Brainstorming and a specific use case, but still worth reading.

#creativity #brainstorming #ideasworthspreading #teamwork

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Innovation Is About Arguing, Not Brainstorming. Here’s How To Argue Productively
Turns out that brainstorming–that go-to approach to generating new ideas since the 1940s–isn’t the golden ticket to innovation after all. Both Jonah Lehrer, in a recent article in The New Yorker, an…

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4 Comments

Paul Arrowsmith
March 26, 2012

A brilliant concept. I agree whole heartily. We often learn most when we argue. I think in workplace you'd have to have certain culture and type of person who can cope with this strategy. Ego can be a painful thing and a massive obstacle to this kind of process.

Frank Neulichedl
March 26, 2012

It boils down to: do you trust that your co-worker makes an argument for the sake of getting a better result, or to for his own agenda.

Paul Arrowsmith
March 26, 2012

yes that's what I think. I know some people who would do the former, and others who would the latter. Everyone would have to buy into it, or it will not work.

Frank Neulichedl
March 26, 2012

and to make it more complicated – even if you don't have an agenda beyond making a better product/campaign/… your co-workers might think you have if they don't trust you.And trust not just in a professional way – this is why I keep work and private life mostly separate.

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