clip_image002-479x203

The recent TV spots from Nike+ is neat, the campaign interesting and it worked for me, somehow. I do running and a lot of other sports actively but I hate watching them on TV. I don’t read the results in the newspaper and I couldn’t care less who will win the Serie A. A friend of mine talked to me about the Nike+ Spot about how much they might have spent for all the stars you can see running. I replied “I didn’t see any stars.” Then I realized – sport stars. I don’t know any of them – ok a few but only in their working dress ;-)

In the end the spot doesn’t gain from the athletes – it’s nothing unusual that sportsmen do running. IMHO they could have spent less – the idea would have worked great even without stars.

Thank you for reading

I hope you found the information on this website interesting and want to stay up to date. Just subscribe to my newsletter and my free Brand Questionaire which will help you to quickly find out what your clients brand is all about.

* indicates required

Latest Tweets

My Flickr