How many times have I heard a co-designer expess their desire to find a better [...] (insert external resource who delivers goods by specification of a designer – aka Developer, Printer or Print Shop, Media Buyer, …). Not because the current service provider or vendor does a bad job, but the main reasoning goes like this: “They should get back to us with suggestions how we could make the [...] (brochure, website, catalog, mobile app) better, faster, smoother or more interactive by using the latest technologies – after all they are the experts of their fields.”
And in that reasoning lies already the answer – they are the experts in THEIR fields. An external service provider will always try to deliver your project with solutions they know well – therefore with the least amount of effort. They are not interested in making your project “more” anything – unless they have a ready solution to sell you at high margin for them – thus making it “more costly”.
And this is rightly so – this is their business. It’s not their business to find great solutions for the communication challenges of your client. So stop looking for this kind of vendor because you know them already – they are your competitors.
It’s part of the job of a designer to research the latest technologies and materials to adapt them for the communication needs of their clients. It’s important as a designer to know what is possible and what not – you don’t have to know exactly how it is done, but at least now what there is. You have to push your vendor into new fields or find the right vendor for a specific job. You are the one who should know, because your client relies on you to get the best solution to his problem. Don’t try to outsource your competence.
#design #workflow #outsourcing
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