Industrial espionage through crowd sourcing
Secrecy is important to any firm who wants to launch a new product. By surprising the competitors with a product the firm can increase its market share, reputation and have generally an advantage. If another firm knows about the new product he can potentially launch a competing product earlier. Especially in the B2B world this can be disrupting. As an Art Director you are often directing also the overall communication of your client – so even this topic is of your business. After the break I talk about how I discovered a secret product line through crowd sourcing and how we can prevent such an event.
Discovering a secret product line
Two weeks ago I discovered through a crowd sourcing portal for graphic design that a competitor of my client is preparing to launch a whole new product line. They where pitching for a “name” and “logo design” for a range of products.
I informed my client about the pitch and ask them if they knew something about the new product line. They didn’t and neither did the market – a scoop so to say. The information in the pitch was valuable to my client since it contained a very good description about the features of the new product line and when it will be launched. Therefore the client informed its sales force and they are now prepared to answer questions of their clients.
What can we learn from this experience?
How can you use crowd sourcing and the internet for spying on your competitors?
This are just a few examples how you can leverage the internet for doing research.