This is an important step – and the right strategy. To open it just for selected third party tools will help to save Google+ from becoming the automatic update dump that Twitter has become.
Reshared post from +Eduardo Thuler
More third party tools to help manage your Google+ page
With Google+ Pages (http://goo.gl/zDxfq), millions of businesses and brands are now connecting with their followers in meaningful ways online. From clothing lines to sports teams to summer music tours, Pages are inspiring conversations around the topics people care about, and we want to enable more of these connections, more often.
In particular, many brands use third party tools to manage their social media presence across the web. So in recent months we’ve been been previewing a new set of Google+ management APIs with some of these companies (including Buddy Media, Context Optional, Hearsay Social, HootSuite, Involver, and Vitrue).
We’re getting a lot of positive feedback from these developers, the businesses they work with, and the Google+ community at large. So over the next several weeks we’ll be opening up these management APIs to hundreds more tool providers.
If you’re a social media management company that’s interested in participating, you can let us know here: http://goo.gl/33ayr. And you can read our original announcement for more information on the APIs themselves: http://goo.gl/X8Zeb.
In the meantime we’ll continue making Google+ a great place to connect with your customers and fans, so please keep the feedback coming!
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