About Frank derFrankie Neulichedl
Why the German accent?
I’m from South Tyrol, the most northern region of Italy, but my mother tongue is German not Italian. South Tyroleans say of themselves that they bridge the cultural gap between the north and the south. I like to think that I continue that tradition in bridging the gaps between designers, clients and developers.
CVs don’t tell the entire story, at least in my case. So I hope you don’t mind if I put down in words …(DM me on Twitter if you recognize the quote) my professional life.
I’m one of these kids grown up with a computer. At age 7 my father brought a Commodore CBM 4032 home at I started programming. I had to, there was no software to buy – only books on how to program. It was fun, but even more fun was drawing magazine covers. Really, you can believe me, I did not draw mountains and the sun, I’ve drawn the covers for the school newsletter and I started a newsletter for my neighborhood. I was fascinated by the idea to present information in a compelling way.
With each new computer I wanted not only to play with it, but also to get layout software and do my experiments (I remember the program Ventura 1.0 from Xerox running on one of the first mainstream PCs with a Hercules b/w graphic card).
Fast forwarding to 1996 I was fascinated by the web. I was connected through Compuserve and a dial-up line to Milan (300 km and a horrifying telephone bill) at 2400 baud since 1993 and had not only an internet email (neulichedl [at] linkbz.comlink.apc.org) but also my first domain and an award winning BLOG (we didn’t call it like that) about HTML-Programming. The site was called “Hot HTML Tips” and is still reachable through a copy from the Waybackmachine.
Some friends and I wanted to pioneer the web design business in Italy but we where to early. Therefore I spent some time working in London and after my duty in the army (= community services) I decided to get professional tutoring and attended to the newly formed Design Academy in Bolzano.
From 2001 on I started working full time focused on graphic design and art direction.
Honors and Awards
Digital Product Designer?
Today’s projects need not just a design approach or a technological solution – it’s a combination. Product (Industrial) Designers have always approached their projects in a holistic way – now it’s time that the digital space embraces this design method.
Some might call this role a hybrid designer/developer – but the name isn’t important – the results are.
I like to empower my clients and the design and development community. I post in my blog my thoughts about design and information that educates, inspires and helps in some tricky situations. I feature trends and articles that show how both design and development can help improve the user experience of websites, mobile apps and digital technologies in general.
Connect with me
I like to experiment with new services and engage with you – so don’t hesitate and connect with me.